Inc42 is India's largest media and intelligence platform for the startup economy. Most people know us for the journalism and IRL communities. Fewer know that underneath it sits a set of products – a data intelligence platform covering 75,000+ companies, a newly launched mobile app, newsletters, and a subscription business – that thousands of founders, investors and operators use to make decisions.

Those products are positive. Their adoption, activation and retention are not yet where they should be – and that is the job.

This is not a campaign marketing role. It is the person who owns whether someone who signs up ever comes back, whether a trial becomes a habit, and whether an audience that reads us becomes an audience that uses us.

What you'll own
The product marketing function – positioning, launch, adoption and lifecycle across our data platform, our app, and the unified product experience we're building across them
Activation and retention – onboarding, lifecycle journeys, cohort retention, the trial-to-paid funnel, and the reasons people churn




The audience-to-user conversion – Inc42 has a large, engaged audience. Turning readers into registered, returning, eventually paying users is the central growth problem
Performance marketing – paid channels, attribution and efficiency, as a growth lever rather than a standalone function
Lifecycle and CRM as a system – segments, automation, deliverability, and the martech stack that everything runs on
A small team – you'll lead marketers already working on distribution, lifecycle and paid, and grow the function as it scales

What success looks like
Registered users become activated, returning users at a materially better rate than today
The subscription funnel stops leaking in month two
The app finds its retention curve and its habit loop
We can answer "what does a good user look like, and how do we make more of them" with data rather than instinct
Product marketing exists as a discipline here, rather than as three people's

📌 Product & Growth Marketing Lead (New Delhi)
🏢 Inc42 Media
📍 New Delhi