Job role: Performance Marketing Assistant Manager
Department: Brand & growth
Job Experience: 5+ years
Location: Mumbai HQ

About The Hosteller

The Hosteller started in 2015, when backpacker hostels weren't a category in India yet. Seventy-plus properties later, we're the country's largest self-operated hostel chain — and we've never really sold beds. We sell the common room at 11pm, the trek someone talks you into, the table that had four people and now has seven. Belonging is the product. The whole brand runs on one line: go meet your people.

Role overview

We have robust brand recall, a large organic audience, and a booking website that already converts. What we don't have yet is a performance marketing engine. That is what you are here to build. Not to take over an existing account and optimise it, to set it up from scratch.

The account structure, the tracking, the creative process, the reporting, the way we decide where the next rupee goes, all of it is yours to design. You'll be handson in the accounts every day,



and accountable for a CAC or ROAS target from the spend you run.

Responsibilities

Building the foundation

Set up Google Ads and Meta Ads from the ground up: account structure, campaign architecture, naming conventions, audience library, and exclusion lists that will still make sense two years from now
Get measurement right before spending at scale: GA4, Google Tag Manager, Meta Pixel and Conversions API, Google Ads conversion tracking, and clean UTM discipline across every campaign
Make sure a booking on our site is attributed correctly, and that the numbers in the ad platforms, GA4 and our own booking data can be reconciled
Write the rules everyone else will follow later: budget approvals, campaign QA checklist, weekly reporting format.

Google ads

Own Search, Performance Max, Demand Gen and Display end to end
Build out brand and non-brand search properly: keyword research, match-type strategy, negative-keyword hygiene, ad-copy testing and exte

📌 Digital Marketing Specialist (Mumbai)
🏢 The Hosteller
📍 Mumbai