Role Overview:
To lead and scale Bhanzu’s paid acquisition efforts, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:
Mentor / lead a team of performance marketers.
Define and own the Performance Marketing strategy across paid channels, aligning with Bhanzu's growth/revenue/enrollment goals.
Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
Monitor performance on key metrics:



Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage recent features & maintain competitiveness.
Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:
Deep expertise in Meta & Google Ads across formats: Search, Display, Video/YouTube.
Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
Proficiency in analytics tools, attribution,

📌 Senior Manager Performance Marketing (Bengaluru)
🏢 Bhanzu
📍 Bengaluru