Job Purpose

To create a balanced merchandise assortment for retail stores based on consumer preference and brand image. The ideal merchandise mix for retail stores based on design selection, price grid, styling grid, and option plan should aim at maximizing full price sell-through at stores.

Job Context & Major Challenges

American Eagle is one of the worlds largest denim brands among youth and an upcoming brand in India. The aim is to position AE in India as the most exciting denim led lifestyle brand and appropriate the space of a cool energetic brand for Young Indians. AE is established as a brand with true international credentials.

Major Challenges

Creating the appropriate merchandise grid for each store
Buying as per the Brand, Market and trends
Allocators challenge - achieving a higher full-price sell- thru, controlling inventory (optimum working),
Competition mapping
Maintaining Brand GP%
Regional / Store visits - Quarterly

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)





KRA1 Merchandise assortment plan for all stores 1. Create appropriate buying plan for assigned category as per Sales targets

Set ARP targets for product categories
Create Option plan and conduct depth analysis
Formulate Stock to Sale plan for a season - EOM / BOM
Creating/Buying Flash Line as per the current trends for A+ Stores (Long term)

KRA2 Monthly Target setting for each category 1. Breaking up of Monthly targets into product category

Target Vs achievement
Merchandise plan report
Product performance L2L

KRA3 Inventory Management 1. Ensure Ideal stock cover for each product category is maintained.

Dormancy within specified norms
Pullback within specified norms
Sell thru reports on Excel for Week1, week2 sales
Sell Through Report with visual Imagery

KRA4 Stock & sale plan 1. Product category wise dispatch plan

Planned Vs actual
Allocation plan for each store as per dispatch plan and size wise analysis
Tracking allocation v

📌 Buyer - American Eagle (India)
🏢 Aditya Birla Fashion and Retail
📍 India