About Search Ally Agency

Search Ally Agency is a leading white-label digital marketing service provider for marketing agencies. We specialize in SEO, PPC, social media marketing, content strategy, web development, and analytics. With over 12 years of experience, we empower agencies by enhancing their service offerings and delivering exceptional client results through data-driven strategies and cutting-edge technologies.
We foster a collaborative and dynamic work environment where creativity and innovation are celebrated.

Role Overview

We are looking for a Sr. Paid Media Specialist with 4+ years of experience to lead and optimize paid media campaigns, performance tracking, and lead management. The ideal candidate will have strong analytical skills, hands-on expertise in digital marketing platforms, and a data-driven approach to achieving business objectives.

Key Responsibilities

Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
Track and analyse lead flow, improve conversion rates,



and ensure maximum return on investment
Utilize Google Analytics, Google Tag Manager, and other tracking tools to measure campaign effectiveness
Develop and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
Optimize ad spend to ensure cost efficiency and maximize conversions
Conduct A/B testing for ad copy, landing pages, and audience segmentation to drive continuous performance improvements
Stay updated with industry trends, emerging tools, and competitor strategies to refine marketing approaches

Required Skills and Experience

4+ years of experience in digital marketing, with a focus on paid media and lead management
Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
Solid analytical skills with proficiency in Google Analytics, Google Tag Manager, and conversion tracking
Experience in lead management, CRM tools, and performance tracking
Excellen

📌 Senior Paid Media Specialist (Kochi)
🏢 Search Ally Agency
📍 Kochi