Performance Marketing Manager

Location: Bengaluru | Experience: 4+ years | Type: Full time, Work from Office, 6 days/week

About Bambinos
Bambinos is a Shark Tank-funded learning experiences company offering live, fun, and interactive small-group online courses for children aged 6–12, covering English, Communication, Maths, and Gita.
We are growing rapidly year on year and are building towards hypergrowth. Our marketing efforts target urban Indian parents across India as well as the Indian diaspora globally.

About the Role
We are looking for a hands-on Performance Marketing Manager who can take complete ownership of paid acquisition across Meta and Google.
This is an execution-focused role. You will be responsible for building, launching, optimising, and scaling campaigns while owning the paid marketing budget end-to-end. Your success will be measured by CPL, demo bookings, lead quality, and cost per paid enrolment.

Key Responsibilities
Plan, launch, manage, and scale campaigns across Meta and Google Ads, including Search, PMax, YouTube, and Demand Gen.




Manage campaigns across India and US markets, with separate performance targets for each geography.
Perform daily campaign optimisation across budgets, bids, audiences, placements, creatives, and campaign structures.
Develop and execute a structured testing roadmap covering creatives, hooks, formats, offers, landing pages, and audiences.
Work closely with the creative team to develop ad concepts, hooks, scripts, and static creatives.
Identify whether performance issues are driven by creative, targeting, funnel, or campaign structure and take corrective action.
Own marketing tracking and attribution, including Meta Pixel, Conversion API, UTM tracking, event mapping, and funnel tracking.
Analyse campaign performance across the funnel, from ad click → lead → demo → payment.
Prepare regular performance reports and provide clear recommendations on budget allocation and campaign strategy.
Work closely with Sales, Produc

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