Job Description – Product Analyst
Location: Ahmedabad
Company: the EleFant
Department: Product & Technology
Experience: 1–3 Years
Reports To: Product Manager / Head of Product

About the Role
We are looking for a Product Analyst who loves numbers, understands user behaviour and can convert data into explicit product actions.
At the EleFant, thousands of parents interact with our app across discovery, subscription, toy selection, ordering, exchanges, deliveries and renewals. The Product Analyst will help us understand:

What are users doing? Where are they dropping? Why is it happening? And what should we change?
This is a hands-on role working closely with Product, Technology, Growth, Operations and Customer Experience teams.

Key Responsibilities
1. Product & User Analytics
Analyse the complete customer journey across the EleFant app.
Track user behaviour from App Install → Registration → Plan View → Subscription → First Order → Repeat Orders → Renewal.
Identify friction points and drop-offs across important journeys.
Analyse feature adoption and usage patterns.




Build cohorts based on customer behaviour, engagement and lifecycle.
2. Funnel & Conversion Analysis
Own key product funnels including:
Registration conversion
Subscription conversion
First-order conversion
Toy discovery → Cart → Order
Return & exchange journey
Repeat order frequency
Renewal and cancellation
Customer reactivation
Recommend actions to improve conversion at each stage.
3. Customer Behaviour & Retention
Understand what drives highly engaged members.
Analyse frequency of toy exchanges and ordering patterns.
Identify early indicators of churn.
Analyse differences between retained, renewed and cancelled customers.
Help Product build interventions to improve engagement and retention.
4. Product Dashboards
Build and maintain dashboards covering:
DAU / WAU / MAU
New registrations
Conversion rates
Active subscribers
Orders per subscriber
Exchange frequency
Feature adoption
Funnel drop-offs
Retention coh

📌 Product Analyst (Ahmedabad)
🏢 the EleFant
📍 Ahmedabad