Social Media Marketing Manager (Freelance | Part-time)

About Paalam
Paalam is a fast-growing Swiss Tech startup building a premium relationship platform for the global Tamil community. We combine technology, psychology and data to help people build meaningful relationships.

As Paalam grows, we also expect our social media and marketing team to expand. For the right person, this role therefore offers the opportunity to take on increasing responsibility and potentially grow into a Head of Social Media Marketing position over time.

The role initially starts as a freelance position of approximately 20 hours per week. For the right candidate, we're happy to transition to a full-time role immediately or, at the latest, from November.

What you'll do
Social Media & Content
• Own and grow our Instagram, TikTok and other relevant channels
• Create high-quality Reels, Carussels, short-form videos, posts, stories and ad creatives
• Independently take content from idea to finished video
• Develop strong hooks, storytelling concepts and recurring content formats
• Build and manage the content calendar




• Identify trends and turn them into relevant content quickly
• Use AI and modern creative tools to improve content quality and speed
Meta Ads & Digital Growth
• Create and manage Meta Ads campaigns
• Develop and test creatives, audiences and campaign concepts
• Combine organic social media with paid acquisition
• Use campaign insights to continuously improve content and advertising
• Develop new ideas for acquiring relevant users digitally
• Work with our Business Analyst to turn user and marketing data into better campaigns
International Expansion
• Help develop digital go-to-market strategies for new countries
• Research Tamil communities, creators and digital channels in new markets
• Adapt campaigns and messaging to different audiences
• Test current markets through digital campaigns and creative experiments

Who we're looking for
• 3+ years of relevant experience in social med

📌 Social Media Marketing Manager:in (Chennai)
🏢 Paalam.tamil
📍 Chennai