Associate Director, International Student Recruitment – South Asia
Objective
The Associate Director (AD), International Student Recruitment – South Asia, reporting to the Regional Director, International Student Recruitment, is responsible for developing and executing strategic and tactical recruitment initiatives across designated South Asia markets, while leading the India recruitment team. This role is accountable for achieving recruitment targets within agreed budgets, expanding SGU's market presence, strengthening strategic partnerships, and providing market intelligence to support institutional recruitment strategy and sustainable regional growth.
Essential Functions
Strategic Planning & Execution
Develop and execute regional recruitment strategies and tactical plans to achieve enrollment targets within budget and at the lowest possible cost of acquisition.
Monitor recruitment performance, market trends, competitor activity, and emerging opportunities, adapting strategies where required.




Identify opportunities to expand SGU's presence throughout South Asia through new partnerships and recruitment initiatives.
Team Leadership & Management
Line manage 2 International Recruitment Officers (IRO), providing leadership, coaching, performance management, and professional development.
Oversee activity planning, pipeline management, and Salesforce CRM usage to ensure timely follow-up and high-quality student engagement.
Foster a team-oriented, high-performing team culture focused on achieving recruitment objectives.
Market Development & Relationship Building
Develop and strengthen relationships with education agents, schools, colleges, universities, sponsors, ministries, and other recruitment partners throughout South Asia.
Create and implement strategic account plans for key recruitment partners.
Represent SGU at exhibitions, recruitment fairs, presentations, webinars, school visits, and institutional meetings.
Identify and cultivate new recruitment opportunities acro

📌 Associate Director, International Student Recruitment – South Asia (India)
🏢 St. George's University
📍 India