Key Responsibilities
 Develop and implement comprehensive digital marketing strategies aligned with business
objectives.
 Drive lead generation campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other
digital platforms.
 Manage SEO, SEM, content marketing, email marketing, and social media strategies.
 Optimize website performance, user experience, and conversion rates (CRO).
 Monitor and improve campaign performance using analytics and data-driven insights.
 Plan, execute, and track paid advertising campaigns to maximize ROI.
 Collaborate with content, design, admissions, branding, and sales teams to execute
integrated marketing campaigns.
 Manage digital marketing budgets and ensure effective allocation of resources.
 Analyze website traffic, campaign performance, and customer behavior using tools like
Google Analytics and Looker Studio.
 Stay updated with industry trends, digital technologies, AI marketing tools, and platform
algorithm changes.
 Lead, mentor, and develop the digital marketing team to achieve departmental KPIs.
 Present regular performance reports and actionable insights to senior leadership.

📌 Senior Manager (Lucknow)
🏢 Chandigarh University - HR Department
📍 Lucknow