About the role
We're hiring a Senior Email Marketing Strategist to own retention and lifecycle revenue across a portfolio of high-growth DTC brands. You will be the lead email strategist for multiple 9-figure brands, owning the Klaviyo account, the flow architecture, the campaign calendar, and the revenue number for each one.
This is a senior role for someone who has already run email at scale. You will direct a team of designers and copywriters who build against your strategy, so you need to know how to brief, critique, and get great work out of others. If you've only ever executed someone else's plan, or only worked one brand at a time, this isn't the role.
What you'll own
Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows
The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends
A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar




List growth and segmentation strategy, including RFM-based segments and predictive analytics
A/B testing roadmap (subject lines, creative, offers, send timing) with transparent hypotheses and documented learnings
Deliverability: list hygiene, sender reputation, inbox placement, and warming
Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language
Nice to have
Experience with Shopify (or the brand's commerce platform)
SMS/retention beyond email
Agency or portfolio experience managing several brands simultaneously
How to apply
In your application, answer these directly:
Which 9-figure DTC brand(s) have you worked with, and what specifically did you own?
Walk us through one flow you built that meaningfully moved revenue: the structure, the logic, and the result.
How many brands have you managed at once, and how big was the team (designers

📌 Email + SMS Strategist (India)
🏢 Paired
📍 India