Job Description – Meta Ads Manager

About the Role

We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess robust expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

Key Responsibilities :

● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.

● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding

strategy, ad creation, and tracking implementation.

● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.

● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.





● Analyze campaign performance data and derive actionable insights to improve overall account

efficiency.

● Coordinate with internal teams for creative requirements, tracking implementation, campaign

timelines, and reporting.

● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,

audience setup, and conversion events.

● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.

● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.

● Prepare daily, weekly, and monthly performance reports with optimization recommendations

and business insights.

Required Skills & Experience

● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns.

● Strong expertise in Meta Ads Manager with proven campaign optimization experience.

● Good understanding of performance market

📌 Meta Ads Campaign Manager (Bengaluru)
🏢 Grapes Worldwide
📍 Bengaluru