Job Title: Creative Strategy Executive

Location: Mumbai

Department: Marketing / Digital Marketing

Job Summary:
We are looking for a Creative Strategy Executive to develop cutting-edge marketing ideas, campaign concepts, and content strategies that enhance brand presence and drive engagement for our travel business.

Key Responsibilities:
- Develop ad concepts and campaign ideas for Meta, Google, YouTube, and other digital platforms.
- Research competitors, market trends, and winning ad creatives.
- Identify customer pain points, desires, objections, and buying triggers.
- Create unique hooks, offers, messaging angles, and campaign themes.
- Build creative testing roadmaps for ads.

Content & Creative Planning:
- Write creative briefs for designers and video editors.




- Create ad scripts, storyboards, reel concepts, and video structures.
- Develop content pillars and content calendars.
- Plan UGC, testimonial, founder-led, and product-focused content.

Performance Analysis:
- Analyze ad performance metrics.
- Identify winning creatives and scaling opportunities.
- Recommend creative improvements based on CTR, CPC, CPL, and conversion data.
- Conduct A/B testing of hooks, thumbnails, headlines, and formats.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Creative Strategist (Andheri East)
🏢 LPO Holidays
📍 Andheri East