Strategy & Planning
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Create monthly, quarterly, and annual marketing plans.
- Identify new growth opportunities through digital channels.
- Allocate and manage marketing budgets effectively.
Performance Marketing
- Plan, launch, and optimize paid advertising campaigns on:
- Meta (Facebook & Instagram)
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Monitor campaign performance and improve ROI, CPL, and ROAS.
- Conduct A/B testing for creatives, landing pages, and ad copies.
Social Media Management
- Oversee content strategy across all social media platforms.
- Ensure consistent brand messaging and engagement.
- Monitor trends and recommend cutting-edge marketing ideas.
SEO & Website Management
- Develop SEO strategies to improve organic rankings.
- Monitor website performance, user experience, and conversion rates.
- Coordinate website updates with the design and development teams.
Lead Generation & CRM
- Generate qualified leads through digital campaigns.
- Work closely with the sales team to improve lead quality and conversions.
- Monitor lead funnels and customer journeys.
- Implement marketing automation where applicable.
Analytics & Reporting
- Track KPIs using Google Analytics, Meta Business Suite, Google Ads, and other reporting tools.
- Prepare weekly and monthly performance reports.
- Provide insights and recommendations for campaign improvements.
Team Management
- Lead and mentor the digital marketing team.
- Coordinate with graphic designers, content writers, video editors, developers, and sales teams.
- Assign tasks, review deliverables, and maintain quality standards.
Branding & Content
- Review marketing creatives before publication.
- Ensure all marketing materials align with brand guidelines.
- Plan promotional campaigns, product launches, and seasonal marketing activities.