Job Summary:
An Offline Marketing Manager is responsible for planning and executing on-ground marketing activities to promote wedding services or products, generate leads, and increase brand visibility.
Key Responsibilities:
- Plan and execute offline marketing campaigns.
- Organize and participate in wedding exhibitions, bridal fairs, and promotional events.
- Build partnerships with wedding planners, banquet halls, photographers, decorators, and other vendors.
- Coordinate branding activities such as hoardings, print advertisements, brochures, and flyers.
- Manage local promotions and activation campaigns.
- Track campaign performance and lead generation.
- Coordinate with the sales team to convert marketing leads into customers.
- Manage marketing budgets and vendor relationships.
Required Skills:
- Solid communication and networking skills.
- Event planning and coordination.
- Vendor management.
- Budget management.
- Negotiation skills.
- Knowledge of the wedding and events industry.
- Basic understanding of CRM and Microsoft Office.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-7 years of experience in offline marketing, preferably in weddings, events, hospitality, or luxury retail.
KPIs:
- Number of qualified leads generated.
- Event ROI.
- Brand visibility and reach.
- Partnership growth.
- Customer acquisition cost.
- Conversion rate from offline campaigns.
This role is ideal for someone who enjoys networking, organizing events, and building relationships within the wedding ecosystem.
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Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
📌 Marketing Manager Offline (Lado Sarai)
🏢 Aadyashree Drilling International
📍 Lado Sarai
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