Performance Marketing Executive

About the Role

This role requires a robust analytical mindset, hands-on campaign management experience, and a passion for scaling D2C and e-commerce businesses through performance marketing.

Key Responsibilities: Campaign Management & Optimization
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and Bing platforms.
- Monitor campaign performance and drive continuous optimization through bidding strategies, audience targeting, keyword optimization, and A/B testing.
- Manage customer acquisition and retargeting campaigns to improve conversions and maximize ROI.

App Marketing & Growth
- Handle app install, engagement, and retention campaigns with a focus on CPI, CAC, ROAS, and LTV optimization.
- Develop and execute strategies to improve app downloads, user engagement, and repeat purchases.
- Collaborate with product and app teams to support app growth initiatives and campaign tracking.

Analytics & Reporting
- Analyze campaign performance, traffic trends,



and customer behavior using Google Analytics and other tracking tools.
- Generate regular performance reports with actionable insights and recommendations.
- Track KPIs including ROAS, CAC, CTR, conversion rates, retention metrics, and revenue contribution.

Budget & Performance Management
- Manage and allocate marketing budgets efficiently across channels to maximize performance and returns.
- Monitor daily spends and ensure campaigns remain aligned with business and revenue goals.
- Identify opportunities to scale successful campaigns while maintaining profitability targets.

Cross-Functional Collaboration
- Work closely with creative, content, product, and design teams to develop high-performing ad creatives and landing pages.
- Coordinate with technology and analytics teams to ensure accurate tracking implementation using UTMs, APIs, pixels, and attribution tools.
- Support campaign planning for seasonal launches, sal

📌 Performance Marketing Executive (Mumbai)
🏢 Aza Fashions Pvt.Ltd.
📍 Mumbai