PPC Specialist / Senior PPC Specialist

Location: Mohali
Experience: 3+ Years

Job Type: Full-time
Work Mode: Work From Office

Job Summary

Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads.
- Manage Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize bids, budgets, and targeting to improve ROI.
- Perform A/B testing for ad copies, landing pages, and campaign strategies.
- Track conversions using Google Analytics, Google Tag Manager, and Google Ads Conversion Tracking.
- Analyze campaign data and prepare detailed performance reports.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign performance.
- Stay updated with the latest PPC trends, platform updates, and industry best practices.
- Manage advertising budgets efficiently while achieving business goals.

Required Skills:




- 3+ years of hands-on experience in PPC and Performance Marketing.
- Strong expertise in Google Ads and Meta Ads.
- Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Knowledge of keyword research and competitor analysis tools.
- Strong understanding of bidding strategies, Quality Score, CTR, CPC, CPA, ROAS, and ROI.
- Excellent analytical and problem-solving skills.
- Experience in creating performance reports and campaign insights.
- Positive communication and presentation skills.
- Ability to manage multiple campaigns simultaneously.

Preferred Qualifications
- Google Ads Certification is an added advantage.
- Experience working with international campaigns is preferred.
- Understanding of landing page optimization and CRO is a plus.

Pay: ₹22,731.87 - ₹69,468.33 per month

Benefits:
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off

Work Location: In person

📌 PPC Specialist (Sahibzada Ajit Singh Nagar)
🏢 Richestsoft
📍 Sahibzada Ajit Singh Nagar