This role is Internship + PPO / Direct FTE based on experience

At Pickyourtrail, we don’t just sell trips—we sell sooper hit holidays.

We’re looking for a Social Media Management Intern who can make our brand the go-to

inspirational platform for travel. This role owns the end-to-end social

presence—from conceptualising the content calendar to driving engagement and

conversions.

You’ll shape how people discover, desire, and decide their next holiday—with Pickyourtrail as the obvious route.

Key Responsibilities

1. Content Strategy & Calendar Ownership
- Own and execute a monthly content calendar aligned to destinations,

seasonal demand, and business priorities (Bali, Europe, Thailand, etc.)
- Build solid content pillars: travel inspiration, itineraries, planning hacks,

product proof, and “sooper hit holiday” moments
- Tap into cultural trends, travel spikes, and moments in the consumer

decision journey.

2. Content Conceptualisation & Direction
- Create high-performing social concepts (especially reels & carousels) that

stop the scroll
- Write sharp,



insight-led copy tailored to each platform
- Work closely with design and video teams to bring ideas to life
- Ensure content balances top funnel aspiration with middle funnel and

boom funnel practicality

3. Platform & Handle Management
- Manage day-to-day publishing across Instagram, Facebook, and YouTube
- Maintain a distinct, consistent brand voice that feels travel-first and

relatable
- Be on top of the algorithm working and evolving content formats for each

platform and prepare content accordingly

4. Engagement & Community Building
- Actively manage comments and DMs to build a high-intent travel

community
- Turn conversations into curiosity and eventually into bookings
- Identify recurring questions, objections, and desires from users and feed

them back into content

5. Performance & Optimisation
- Track key metrics: reach, engagement, saves, shares, CTR, and assisted

conversions
- Identify what

📌 Social Media Marketing (Chennai)
🏢 Pickyourtrail
📍 Chennai