Your mission:
We are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal, platform-level leadership role that sets the engineering direction, standards, and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business.

You will own the engineering foundation that product teams build upon, including shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build fast, accessible, and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion,



foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:
Technology Vision & Strategy
- Define and drive the multi-year Consumer Experience technology vision, ensuring alignment with DTC business goals and emerging digital trends.
- Build and communicate a explicit technology roadmap covering Web (desktop, PWA) and Native Mobile (iOS, Android) platforms.
- Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one.
- Evaluate, select, and govern the technology stack (ReactJS, Salesforce Commerce Cloud, Sanity CMS, GraphQL, and emerging tools) to ensure longevity, performance, and developer productivity.

Standards, Governance & Engineering Excellence
- Establish and enforce engineering standards, coding pra

📌 Director of Engineering Consumer Experience (Pune)
🏢 Puma
📍 Pune