Head - Sales Coordination & Channel Management (Pan India)

Company Context

A fast-growing agri-inputs organization focused on biologicals, biofertilizers, and sustainable agriculture solutions. The company operates integrated manufacturing (fermentation-based) and is building a robust Pan India distribution network.

Role Objective

To lead and integrate sales coordination, demand planning, and channel management across India, ensuring seamless alignment between factory supply, field demand, and distributor performance. This role will act as the central execution engine driving efficiency, availability, and channel productivity.

Key Responsibilities

1. Sales CoordinationOwn end-to-end order-to-dispatch cycleEnsure high order fulfillment and service levelsAlign closely with production for demand-supply planningMonitor inventory across plants, depots, and distributors

2.



Channel ManagementBuild and scale a Pan India distributor networkDrive secondary sales visibility and retail expansionManage distributor performance, ROI, and engagementEnsure territory discipline and resolve channel conflicts

3. Demand PlanningLead state-wise, crop-wise forecastingAlign business with Kharif/Rabi cyclesEnsure pre-season inventory readiness

4. Commercial & Process ControlExecute trade schemes and track ROIMaintain pricing discipline and manage credit cyclesStrengthen ERP/DMS systems and reporting dashboards

5. Team LeadershipLead zonal coordinators and channel managersDrive execution rigor and cross-functional alignment

Success Metrics (KPIs)
- Order fulfillment: >95%
- Dispatch TAT:

📌 Head - Sales & Operations (Pune)
🏢 Pruthvi Bio Organic
📍 Pune