Marketing Strategy &

Planning

▪Develop and implement annual, quarterly, and project-specific

marketing plans.

▪Prepare marketing calendars aligned with business goals, project

launches, and sales targets.

▪Coordinate with sales and business development teams to design lead
- generation campaigns.

▪Manage marketing budgets and optimize resource allocation for

maximum ROI.

ATL (Above the Line)

Marketing

▪ Plan and execute ATL campaigns across newspapers, magazines, radio,

television, outdoor media, and other mass communication channels.

▪ Coordinate media buying, scheduling, and campaign deployment.

▪ Evaluate campaign performance and market reach effectiveness.

▪ Strengthen brand awareness and market positioning through strategic

ATL initiatives.

BTL (Below the Line)

Marketing

▪Conceptualize and execute BTL activities including roadshows, kiosk

promotions, society activations, channel partner engagement

programs, exhibitions, and local outreach campaigns.

▪Drive customer acquisition and lead generation through targeted

promotional activities.





▪Coordinate with agencies and vendors for seamless campaign

execution.

Branding & Corporate

Communication

▪Ensure consistency in corporate and project branding across all

communication channels.

▪Develop branding strategies to strengthen market presence and

customer recall.

▪Manage corporate identity guidelines and brand deployment standards.

▪Coordinate with internal stakeholders to maintain uniform brand

messaging.

Advertising, Content

Development & Creative

Design

▪Conceptualize and oversee the creation of marketing collaterals

including: Brochures, Flyers, Project Presentations, Corporate Profiles,

Product Literature, Sales Kits, Hoardings, Signages, Digital Creatives,

▪Coordinate with creative agencies, designers, and content developers.

▪Ensure timely planning, approval, execution, and deployment of all

promotional materials.

▪Review advertising content for quality, compliance, a

📌 Marketing Manager (Shivajinagar)
🏢 WCS PRIVATE
📍 Shivajinagar