Job Title: Meta Ads & Google Ads Specialist
Location: Bangalore (Work from Office)
Employment Type: Full-Time
Experience: 2-5 Years
Department: Digital Marketing

About the Role:
Key Responsibilities:
- Plan, create, and manage paid advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping, YouTube, Performance Max)
- Conduct keyword research, audience targeting, and competitor analysis.
- Generate high-quality leads while maintaining target CPL (Cost Per Lead).
- Optimize campaigns to improve CTR, Conversion Rate, ROAS, and ROI.
- Set up and manage:
- Meta Pixel
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Google Conversion Tracking
- Perform A/B testing on creatives, ad copy, landing pages, and audience segments.
- Monitor campaign performance and prepare weekly/monthly reports with actionable insights.
- Work closely with the content, design, and web development teams to improve campaign performance.
- Manage campaign budgets efficiently and recommend scaling strategies.




- Identify new opportunities for lead generation and remarketing campaigns.
- Stay updated with the latest Meta and Google advertising trends, policies, and algorithm updates.

Required Skills:
- Strong knowledge of:
- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Experience with conversion tracking and event setup.
- Understanding of landing page optimization and CRO (Conversion Rate Optimization).
- Excellent analytical and reporting skills.
- Strong communication and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously.

Preferred Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads Certification (preferred).
- Meta Certified Digital Marketing Associate/Skilled (preferred).
- Experience with CRM integrations and lead management systems.

Experience Required:
- 2-5 years of hands-on exp

📌 Meta & Google Ads Specialist (Hoodi)
🏢 Varistor Group
📍 Hoodi