Digital Marketing Manager

End-to-End Digital Marketing Ownership | iCloudEMS

Job Title

Digital Marketing Manager (End-to-End)

Company

iCloudEMS — Product-based EdTech company providing University ERP (SaaS) solutions

Department

Marketing

Location

Remote

Experience Required

4-8 years in digital marketing, incl. 2+ years owning campaigns end-to-end

Employment Type

Full time

About iCloudEMS

iCloudEMS is a product-based EdTech company providing University ERP (SaaS) solutions to higher-education institutions. We're looking for a Digital Marketing Manager to own our digital presence and demand generation end-to-end — from organic and paid acquisition through to lead nurturing, conversion, and reporting.

Role Summary

Key Responsibilities

1. Strategy & Planning
- Own the end-to-end digital marketing strategy and roadmap, aligned to company growth goals — lead generation, brand visibility, and demo/trial sign-ups for the University ERP product.
- Set quarterly marketing OKRs, own the digital marketing budget,



and allocate spend across channels based on performance.
- Report performance, insights, and recommendations directly to leadership on a regular cadence.

2. SEO — On-Page & Off-Page
- Own organic search strategy end-to-end: keyword research, technical SEO audits, on-page optimization, site architecture, and link building.
- Track and improve organic rankings, traffic, and domain authority using tools such as Google Search Console, SEMrush, and Ahrefs.
- Ensure all content and landing pages are built and optimized for search from the ground up.

3. Performance Marketing — Google Ads & Meta Ads
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) targeting university decision-makers and administrators.
- Run Meta Ads (Facebook/Instagram) campaigns for brand awareness and lead generation.
- Manage LinkedIn Ads for B2B/enterprise targeting relevant to the higher-education and ERP buyer persona.
- Own paid media bu

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