Job Title: Digital Marketing Manager
Department: Marketing
Reporting To: Director

Job Summary

The Digital Marketing Manager is responsible for planning, implementing, and optimizing digital marketing strategies to increase brand awareness, generate leads, drive website traffic, and improve customer engagement across digital channels. The role involves managing online campaigns, content marketing, SEO, social media, paid advertising, and marketing analytics to achieve business objectives.

Key Responsibilities Strategy & Planning
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Create annual and monthly digital marketing plans and budgets.
- Identify target audiences and customer acquisition opportunities.
- Monitor industry trends, competitor activities, and emerging digital technologies.

Performance Marketing
- Plan, execute, and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other digital platforms.
- Manage PPC, display, remarketing, and lead generation campaigns.




- Monitor campaign performance and improve ROI through data-driven decisions.
- Manage marketing budgets effectively.

SEO & Website Management
- Develop and implement SEO strategies to improve organic search rankings.
- Monitor website performance, traffic, and user experience.
- Coordinate with developers and content teams for website enhancements.
- Optimize landing pages for lead generation and conversion.

Social Media Marketing
- Develop and manage social media strategies across various platforms.
- Create and oversee content calendars.
- Increase engagement, followers, and brand visibility.
- Monitor online reputation and customer interactions.

Content Marketing
- Ensure brand consistency across all digital channels.
- Collaborate with designers, content writers, and agencies.

Required Skills:
- Experience with Google Ads, Meta Ads, LinkedIn Ads, and marketing automation tools.
- Proficiency in Google Analytics, Search Co

📌 Digital Marketing Manager (Lucknow)
🏢 MUMGRHUM INTERIOR STUDIO
📍 Lucknow