Your mission:
The Director of Engineering - Consumer Intelligence & Engagement is a product-aligned technology leader with direct accountability for engineering delivery across the capabilities that define how consumers discover, engage with, and respond to our brand. This role owns the full product technology lifecycle, from architecture decisions and roadmap execution to engineering standards and platform health.
As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.
Key Responsibilities & Scope of Ownership:
- Personalisation - consumer segmentation, behavioural targeting, AI-driven product recommendations, and next-best-action experiences.
- Content Management - content modelling, authoring workflows, and multi-channel distribution via headless CMS (Sanity); AI-assisted content enrichment and generation.
- Product Detail & Listing Pages (PDP/PLP) - page architecture, attribute rendering, media delivery, sorting, filtering, and AI-enhanced product presentation.
- Product Discovery - search (keyword and AI-assisted semantic), browse, faceted navigation, and ranking logic.- Promotions & Campaigns - personalised promotions, offer management, campaign targeting, scheduling, and performance instrumentation.
Technology Vision & Product Roadmap Delivery
- Own the technology strategy and engineering roadmap across all Consumer Intelligence & Engagement capabilities, in close partnership with the product organisation.
- Act as the primary technology partner to product owners and business stakeholders including participating in discovery, sprint planning, OKR definition, and roadmap prioritisation.
- Drive end-to-end delivery accountability: architecture decisions, engineering execution, quality
📌 Director of Engineering Consumer Intelligence (Pune)
🏢 Puma
📍 Pune