1. Sales Planning & Execution
- Achieve monthly, quarterly, and annual primary and secondary sales targets for the territory.
- Implement the approved territory sales plan aligned with company objectives and market dynamics.
- Identify focus segments (e.g., HORECA, hospitals, corporates, institutions) for targeted sales activities.
- Conduct regular sales demos, client meetings, and follow-ups to maximize conversion rates. Minutes of meetings to be updated in CRM.
- Ensure strict adherence to SOPs for sales demos, reporting, client feedback, and follow-ups.

2. Market Development & Channel Expansion
- Identify and appoint new distributors in potential towns and markets as per the Annual Sales Plan.
- Evaluate channel partners for capability, market alignment, and financial stability.
- Evaluate channel partner performance and address gaps through training and support.
- Expand product availability and reach through effective channel mapping.
- Maintain distributor agreements and ensure adherence to company policies.

3. Market Analysis & Reporting




- Conduct market research to understand customer needs, competitor activities, and emerging trends in the hygiene care industry.
- Provide regular sales performance reports, insights, and recommendations to the
- Identify gaps in the market and suggest innovative ways to increase product penetration.

4. Key Account & Customer Relationship Management
- Build and maintain solid relationships with institutional and strategic accounts.
- Negotiate pricing, terms, and contracts to secure profitable business.
- Ensure timely deliveries, address customer concerns promptly to ensure satisfaction and retention.

5. Secondary Sales & Market Penetration
- Drive secondary sales through distributors and sales officers to expand product reach.
- Plan and implement trade promotions, activations, and demand-generation programs.
- Coordinate with distributors to ensure timely order fulfilment and prevent stock-outs.

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📌 Area Sales Manager (Ahmedabad)
🏢 Empire industries
📍 Ahmedabad