Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place Agentforce is the future of AI, and you are the future of Salesforce.

As the Field Marketing Lead - Sales Development Programs & Inbound, you will own the marketing engine that powers India's small business and inbound pipeline. This role sits at the intersection of demand generation, SMB marketing, and Sales Dev collaboration. You'll work closely with Sales Development Reps (SDRs), Paid Media, Marketing Operations,



and Sales Leadership to design and run integrated programs that generate qualified inbound demand and enable the sales development organisation to work more effectively.

What You'll Do

SMB & Inbound Marketing
- Plan and execute marketing programs targeting India's small and mid-market business segment
- Own audience generation for SMB campaign, coordinating registration targets, AE alignment, and agency outreach to drive strong attendance and ensure solid ROI on marketing investments

SDR Collaboration & Enablement
- Act as the primary marketing partner to the SDR team, running regular syncs, joint campaign reviews, and enablement sessions to align on active campaigns
- Track SDR feedback on lead quality, conversion rates, and pipeline contribution, and use these insights to continuously improve campaign targeting and audience segmentation

Performance, Insights & Optimisation
- Measure inbound and SDR-sourced pipeline contribution, tracking metr

📌 Field Marketing Lead (Bengaluru)
🏢 salesforce
📍 Bengaluru