Job Title: Assistant Manager - Marketing

Location

Chennai / Mahindra City

Experience

10-15 years in Industrial / Manufacturing / B2B Marketing

Role Overview

The role requires solid collaboration with Sales Leadership, Channel Partners, Product Management, and Senior Management, and plays a critical role in building sustained market demand in long-cycle, project‑driven environments.

Key Responsibilities

Strategic Demand & Market Leadership
- Define and own the overall demand generation strategy for domestic and/or export markets
- Translate business goals into annual demand plans, campaign roadmaps, and budget allocation
- Act as the marketing partner to Sales leadership for pipeline creation and market expansion

Campaign & Program Ownership
- Lead high-impact demand programs including:
- Large trade exhibitions and global industrial expos
- Industry-specific technical seminars, roadshows, and consultant meets
- Ensure programs are aligned to product verticals, industries, and sales priorities

Consultant, EPC & Influencer Engagement




- Build structured engagement programs for consultants, EPCs, specifiers, and influencers
- Drive specification wins through technical positioning, case studies, and reference projects
- Support sales teams in building long-term relationships with decision influencers

Channel & Partner Demand Generation
- Design and govern channel demand generation frameworks for dealers and distributors
- Enable partners with campaigns, tools, messaging, and co-marketing programs
- Track and improve partner-led inquiry generation and pipeline contribution

Content, Messaging & Brand Leadership
- Guide development of:
- Case studies, reference documents, and proof-of-performance materials
- Website structure and content aligned to buyer journeys
- Ensure consistent brand and technical positioning across all touchpoints

Sales Alignment & Revenue Impact
- Define lead qualification, handoff, and feedback processes with Sales
- Review regional pi

📌 Assistant Manager (Chennai)
🏢 Ingersoll Rand
📍 Chennai