Design and execute comprehensive marketing campaigns utilizing both Above-the-Line (ATL) and Below-the-Line (BTL) strategies.
Formulate and implement robust brand strategies grounded in consumer insights and market trends.
Oversee relationships with external agencies, ensuring alignment with brand goals and optimal resource utilization.
Lead and mentor cross-functional teams to foster collaboration and achieve shared objectives.
Analyze market data to refine positioning and optimize campaign performance.
Requirements
* 5+ years of experience in Brand Marketing
* Robust exposure to ATL and BTL campaign planning and execution
* Experience in FMCG, Consumer Healthcare, Health & Wellness, or D2C brands
* Expertise in brand strategy, consumer insights, agency management, and integrated marketing
* Proven experience in team management and cross-functional collaboration
📌 Require a Senior Manager– Brand Marketing in Gurgaon (Gurugram)
🏢 TestHiring
📍 Gurugram
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