Job Requirements
Job Title: Retail Marketing Executive
Location: Bangalore
Department: Sales & Marketing / Retail Marketing
Reporting To: Retail Marketing Head
Job Summary
The Retail Marketing Executive is responsible for planning and executing marketing activities that drive footfall, improve in-store visibility, and enhance sales performance across retail outlets. This role bridges marketing strategy and on-ground execution, ensuring brand consistency and effective customer engagement at the store level.
Key Responsibilities
Retail Marketing & Promotions
Plan and execute in-store promotions, seasonal campaigns, and retail activations, BTL
Coordinate with sales teams to align marketing initiatives with sales targets
Current store openings & grand launches, rebranding, and store refurbishments
Planning & execution of concern stores uplift
Catchment understanding
Planning if exhibitions across stores & neutral locations
Campaign Execution & Analysis
Track campaign performance and analyze sales uplift and ROI
Collect market intelligence, customer feedback, and competitor activity




Prepare marketing performance reports and insights
Vendor & Stakeholder Coordination
Liaise with vendors, agencies, printers, and designers for marketing materials
Coordinate with internal teams such as operations, VM, marketing, supply chain, and finance
Ensure timely execution of marketing plans within approved budgets
Digital & Local Marketing Support
Support local digital promotions, social media campaigns, and WhatsApp marketing
Assist in loyalty programs and customer engagement initiatives

Work Experience
Key Skills & Competencies
Strong understanding of BTL, retail marketing and consumer behavior
Excellent coordination and execution skills
Analytical mindset with attention to detail
Good communication and interpersonal skills
Ability to manage multiple stores and priorities
Proficiency in MS Excel, PowerPoint, and marketing analytics
Qualifications & Experience
MBA in marketing, Business

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