Job Title: Performance Marketing Manager

Job Summary

Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Manage and scale D2C (Direct-to-Consumer) advertising campaigns to drive revenue and customer acquisition.
- Create and optimize lead generation campaigns to maximize qualified leads and ROI.
- Develop and manage app install campaigns across relevant platforms.
- Monitor campaign performance, analyze key metrics, and provide actionable insights.
- Manage advertising budgets and ensure effective allocation of spend.
- Work closely with creative and content teams to improve ad performance.
- Support A+ Content strategy and optimization for e-commerce brands.
- Conduct audience research, competitor analysis, and performance reporting.
- Stay updated with the latest digital marketing trends, tools, and platform updates.

Requirements:
- 4-5+ years of experience in Performance Marketing.




- Hands-on experience with Google Ads and Meta Ads.
- Proven experience managing D2C advertising campaigns.
- Strong understanding of lead generation and app install campaigns.
- Experience working with a Digital Marketing Agency is preferred.
- Knowledge of A+ Content and e-commerce marketing strategies.
- Strong analytical skills and proficiency in campaign reporting.
- Ability to manage multiple client accounts and campaigns simultaneously.

Preferred Skills
- Google Analytics, Google Tag Manager, and conversion tracking.
- Performance reporting and ROI analysis.
- Excellent communication and project management skills.

Experience

4-5+ Years

Employment Type

Full-Time

Pay: ₹90,000.00 - ₹100,000.00 per month

Benefits:
- Food provided

Work Location: In person

📌 Performance Marketing Manager (Gurugram)
🏢 Hawkmartech
📍 Gurugram