Key Account Ownership & Growth
Own a defined portfolio of key and strategic industrial accounts, with full responsibility for volume, revenue, gross margin, and collections.
Develop and execute annual account plans, aligned with customer agreements and company growth objectives.
Identify upselling, cross-selling, and conversion opportunities to expand wallet share within existing accounts.
New Business & Competitive Displacement
Proactively identify and develop current prospect accounts through market mapping, industry intelligence, and competitor analysis.
Lead competitive product replacement initiatives, including technical comparisons, trials, and value justification.
Systematically track competitor presence, pricing, and application strategies within key accounts.
Technical Selling & Application Support
Act as a technical consultant to customers by understanding operating conditions, equipment, and lubrication challenges.
Recommend appropriate products and solutions based on application study, OEM guidelines, and performance requirements.
Plan, execute,



and monitor product trials, application upgrades, and conversion programs in coordination with technical teams.
Customer Relationship Management
Build strong relationships across shop floor, maintenance, production, QA, and procurement functions.
Position the company as a solution partner, not merely a lubricant supplier.
Document and communicate measurable customer benefits such as cost savings, equipment life improvement, and downtime reduction.
Channel & Internal Coordination
Execute sales directly or through authorized distributors/channel partners, ensuring alignment on pricing, service, and coverage.
Coordinate closely with supply chain, production, quality, and finance teams to ensure timely delivery and issue resolution.
Reporting, Governance & Compliance
Maintain accurate records of account activity, trials, complaints, and resolutions in CRM systems.
Prepare periodic sales forecasts, opportunity pipelines,

📌 Key Account Manager – Industrial Lubricants (Chennai)
🏢 Ample Group
📍 Chennai