Job Summary:
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business goals.
- Create and oversee content marketing initiatives across digital platforms.
- Monitor website traffic and optimize user experience using analytics tools.
- Manage online advertising campaigns on platforms such as Google Ads and Meta Ads.
- Analyze campaign performance and prepare monthly performance reports.
- Coordinate with designers, content creators, and sales teams to ensure campaign success.
- Manage marketing budgets and ensure cost-effective campaign execution.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Improve lead generation, customer engagement, and conversion rates.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of experience in digital marketing or a similar role.
- Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media marketing.
- Excellent analytical, communication,
and project management skills.
- Proficiency in Microsoft Office and digital marketing tools.
Preferred Skills
- Google Ads and Google Analytics certifications.
- Experience with CRM platforms and content management systems (CMS).
- Basic knowledge of graphic design tools such as Adobe Photoshop or Canva.
- Ability to manage multiple projects in a rapid-paced environment.
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation and conversion rates
- Return on Ad Spend (ROAS)
- Cost per Lead (CPL)
- Social media engagement and follower growth
- Overall ROI on digital marketing campaigns
Pay: ₹24,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund