This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager - South Asia based in India.
This is an chance to lead product marketing across diverse South Asian markets within a fast-moving digital-asset environment. You will own go-to-market strategies for priority products, translating global product narratives into locally relevant campaigns and experiences. The role combines strategic planning, market research, user insights, creative execution, and performance optimization. You will work closely with product, design, legal, compliance, policy, regional, and growth teams to drive adoption and engagement. Your understanding of local user behaviors, languages, communities, and competitive dynamics will help shape compelling market strategies. You will also champion experimentation, using data and customer feedback to continuously improve campaigns and influence product direction.



This role is well suited to an entrepreneurial marketer who enjoys moving between high-level strategy and hands-on execution.
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Accountabilities
Own end-to-end go-to-market strategies for priority products across South Asian markets, covering product launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.
Define campaign objectives, target audiences, positioning, messaging, and execution plans aligned with measurable business outcomes.
Conduct market research and competitive analysis to identify customer needs, market opportunities, and growth opportunities across the region.
Develop and execute campaigns, including campaign concepts, copywriting, stakeholder coordination, product and design collaboration, launch management, and post-campaign analysis.
Adapt global product positioning into locally relevant messaging, campaigns, and educational initiatives that reflect South Asian user behaviors, languages, cultural nuances, and market dynamics.
Partner wit

📌 Product Marketing Manager (India)
🏢 Jobgether
📍 India