Search Engine Optimization (SEO)
- Conduct comprehensive keyword research to identify high-potential search

opportunities.
- Optimize website pages, landing pages, blogs, and content for improved organic

rankings.
- Implement On-Page, Off-Page, and Technical SEO best practices.
- Improve website architecture, internal linking, indexing, and crawlability.
- Monitor keyword rankings, organic traffic, and search visibility.
- Stay updated with Google algorithm changes and SEO best practices.

Product Management & Growth
- Collaborate with leadership and business teams to improve digital products and

user experience.
- Conduct market research to identify current opportunities, user requirements, and

competitor offerings.
- Recommend website features, content improvements, and product

enhancements based on data and user behaviour.
- Support product launches and digital growth initiatives through SEO and

marketing strategies.

Research & Development (R&D;)
- Conduct industry, competitor, and market research to identify emerging trends

and opportunities.




- Analyze competitors' SEO, content, and digital marketing strategies.
- Explore AI tools, automation platforms, and emerging technologies to improve

marketing efficiency.
- Prepare research reports and actionable recommendations for management.

Performance Marketing & Paid Advertising
- Plan, execute, and optimize paid advertising campaigns across platforms such

as Google Ads and Meta Ads.
- Monitor campaign performance, budgets, click-through rates, conversions, and

ROI.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Coordinate SEO and paid marketing efforts to maximize overall digital

performance.

Analytics & Reporting
- Monitor website performance using Google Analytics, Google Search Console,

SEMrush, Ahrefs, and other SEO tools.
- Generate weekly and monthly reports on SEO, website traffic, campaign

performance, and lead generation.
- Analyze user behaviour and recommend op

📌 SEO Analyst – Product (Noida)
🏢 Student Grad
📍 Noida