Contract type: Full Time – Permanent
Location: Noida.

ABOUT THE ROLE:

Strategic Purpose:

Drive sustainable organic revenue growth through an integrated GEO, SEO, and AI Search Growth Engine. Own the strategy and execution that improves brand discoverability, increases qualified organic acquisition, and builds long-term search authority across global markets.

Core Scope

Own the cross-channel organic growth ecosystem across:
Website experiences
Landing pages
Blogs and content platforms
YouTube and other organic discovery channels
Traditional search engines
AI-powered search and generative discovery platforms
Develop and execute integrated strategies across SEO, GEO (Generative Engine Optimization), content strategy, technical optimization, and organic acquisition to improve visibility and conversion performance.

AI Search & GEO (Future Search Strategy)

Own the organization’s AI search visibility and GEO strategy, ensuring the brand is optimized for emerging search experiences and AI-driven discovery platforms, including:




AI search visibility across platforms such as Google AI Overviews, ChatGPT, Google Gemini, and other emerging AI search experiences.
Generative Engine Optimization (GEO) strategies to improve brand inclusion, relevance, and authority in AI-generated responses.
Entity optimization to strengthen brand, product, and topic associations across search ecosystems.
Content freshness and optimization frameworks to maintain relevance for AI engines and evolving search algorithms.
Development of future-ready search strategies beyond traditional keyword-based optimization, focusing on user intent, entities, topics, and knowledge authority.

Key Responsibilities:

Organic Growth & SEO Strategy
Develop and execute SEO strategies across 18 websites to increase organic visibility, qualified traffic, and lead generation.
Build organic acquisition plans aligned with business objectives, growth targets, and NSE (Recent Student Enrolment) goals.
Identify opportunitie

📌 GEO/SEO Manager (Noida)
🏢 Study Group
📍 Noida