Job Requirements
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
www.godrejindustries.com
About Godrej Consumer Products Limited (GCPL)
Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
www.godrejcp.com
About the role
In this role, the incumbent will be responsible for leading performance marketing strategy for the e-commerce channel across core and new product categories. The role requires both a robust optimization mindset and an ability to scale -up brands from scratch
Key Responsibilities




Mentoring a team of in-house specialists and agency partners to drive marketing interventions across key platform archetypes
Collaboration with shopper marketing team, brand team and media team to align performance strategy with brand and business goals
Ownership and deployment of all visibility budgets -search and display at annual, quarterly and monthly level to deliver objectives
Defining key performance indicators such as return on ad spends (RoAS), customer acquisition cost (CAC), conversion rates (CVR), share of voice (SOV), cost per order (CPO) backed by strong measurement formats
Building frameworks for spends allocation, experimentation or A/B testing and campaign analysis
Partnering with multiple stakeholders to bring in automation in execution and planning
Unlocking newer avenues to bring in efficiencies, pilots to drive incremental growth & experimentation across consumer cohorts
Process champion – understanding of industry BIC practices and principles, case studies, research findings,

📌 Manager -Performance Marketing (Mumbai)
🏢 Godrej Group
📍 Mumbai