The Global Brand Protection Analyst is responsible for tracing individual bottle lot codes across the global supply chain to identify the first commercial customer to whom the product was sold, determine the most probable root cause of deviations from the intended route-to-market strategy, and provide evidence-based findings to the Global Director, Price to Trade & Terms (P2TT), who will determine what corrective actions, if any, are necessary to reduce the risk of future occurrences.
This role plays a critical part in enabling markets to independently execute their commercial strategies by identifying the source of unintended product flows that may undermine local pricing, route-to-market execution and brand equity. Through robust traceability, data analysis and reporting, the role provides the insights required to support effective governance and continuous improvement of the Global Brand Protection programme, helping protect Bacardi's commercial strategy, pricing integrity, margins and brand value.
Responsibilities




Maintain and continuously enhance the Global Brand Protection Platform to improve data quality, governance, traceability efficiency and reporting capabilities.
Ensure all markets consistently report incidents through the Global Brand Protection Platform in accordance with agreed governance standards.
Reconstruct end-to-end product movements from manufacturing sites through warehouses, logistics networks and commercial transactions to identify the first commercial customer to whom the product was sold. This requires analysing material documents, Handling Units (HU), outbound deliveries, shipment records and customer transactions using SAP (MB51, HUMAT, VL03N), SAP BI and internal traceability platforms (e.g. Click/Reply).
Identify the most probable root cause of each incident by correlating commercial pricing, customer allocation, logistics execution and route-to-market data. This includes reviewing Direct Market NSV, Distributor Resale Prices, Minimum

📌 Global Brand Protection Analyst (New Delhi)
🏢 Bacardi
📍 New Delhi