Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across Social Media, PPC, Google Ads, Meta Ads, and Media Buying.
- Lead and manage performance marketing campaigns for international clients, ensuring effective budget utilization and strong ROI.
- Plan, launch, monitor, and optimize Google Ads and Meta Ads campaigns across multiple international markets.
- Develop and implement social media strategies focused on brand awareness, engagement, lead generation, and conversions.
- Oversee media buying activities, including audience targeting, budget allocation, campaign optimization, and conversion tracking.
- Analyze campaign performance and prepare regular reports with actionable insights and recommendations.
- Work closely with creative, content, sales, and development teams to execute integrated digital marketing campaigns.
- Manage client communication and provide strategic recommendations based on campaign performance and business objectives.
- Stay updated with the latest digital advertising trends, platform updates, tools,



and industry best practices.
- Experience in Programmatic Media Buying will be considered an added advantage.

Required Skills & Qualifications:
- Minimum 3+ years of professional experience in Digital Marketing, Performance Marketing, or a related field.
- Proven experience working with international clients is mandatory.
- Robust hands-on expertise in Google Ads, Meta Ads, PPC, Social Media Marketing, and Media Buying.
- Strong understanding of campaign planning, audience segmentation, remarketing, conversion optimization, and performance analytics.
- Demonstrated ability to manage advertising budgets and optimize campaigns based on performance data.
- Strong analytical, strategic, leadership, and client communication skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Knowledge or experience in Programmatic Buying is a plus.

📌 Head Digital Marketing (Kolkata)
🏢 Liberating Solution
📍 Kolkata