Role Overview:

We’re looking for a creative and execution-focused Copywriter & Social Media Executive to manage end-to-end content across social media, website, and e-commerce platforms. The role involves copywriting, content ideation, execution, and campaign management. Should be able to take ownership of the brand voice across all communication touchpoints for Caim by Årelang and Årelang Naturals. This is a brand voice ownership role AND requires ownership, thinking, and writing capability. You will work closely with the Brand Communication Manager to understand the tone, philosophy, and scientific depth of the brand, and gradually take over the day-to-day writing, editing, and communication direction across platforms.

Key Responsibilities:
- Ability to write creative copy as per Brand Tone and Voice
- Write copy for social media, website, and e-commerce platforms
- Create scripts for ad films, reels, and campaigns
- Plan and execute social media calendars (LinkedIn, Instagram, Facebook,Pinterest, YouTube)
- Lead content ideation, campaigns, and moment marketing




- Manage ad shoots – scripting, coordination, and execution
- Act as content SPOC, liaising with internal teams and external agencies
- Track trends and optimize content based on performance

Requirements
- Qualification: Graduate (Marketing, Mass Communication, English, or related field preferred)
- 2–5 years of experience in copywriting + social media execution
- Strong experience in website & e-commerce copywriting
- Proven ability in ad script writing and campaign ideation
- Excellent written English and storytelling skills, understanding of social media platforms and trends

Good to Have
- Experience in D2C / wellness/lifestyle brands
- Basic understanding of social media metrics analysis
- Experience with creators/UGC content

What We’re Looking For
- Creative + execution-driven mindset
- Strong ownership and attention to detail
- Ability to work fast and stay on top of trends.

Job Type: Full time

📌 Copywriter & Social Media Executive (Lower Parel)
🏢 Arelang Naturals
📍 Lower Parel