Copywriter – Mainline

Location:
Mumbai

Experience:
2–3 years

Employment Type:
Full-time

About the Role

We are looking for a
Copywriter
with a solid command of language and a passion for storytelling to work on
mainline advertising campaigns
. The ideal candidate should be able to develop sharp, memorable ideas and translate them into compelling communication across traditional and digital platforms.

Key Responsibilities
- Develop
campaign ideas, concepts, taglines, headlines, scripts, and long-form copy
.
- Work closely with Art Directors, Creative Directors, and other creative teams to develop integrated campaigns.
- Write for
TV, print, OOH, radio, digital, social media, and other brand touchpoints
.
- Turn creative briefs and consumer insights into strong communication ideas.
- Develop campaign narratives and ensure consistency across multiple formats.
- Present and articulate creative ideas to internal teams and clients.
- Research brands, categories, audiences, and cultural trends to develop relevant communication.




- Collaborate with strategy and account teams to understand brand objectives and communication challenges.
- Edit and refine copy based on feedback while maintaining the core creative thought.
- Stay updated on advertising trends, culture, conversations, and emerging formats.

Requirements
- 2–5 years of experience as a
Copywriter
in an advertising agency or creative setup.
- Strong understanding of
mainline advertising and integrated campaigns
.
- Excellent command of English with strong grammar and vocabulary.
- Ability to think conceptually and develop ideas beyond just writing.
- Strong storytelling and communication skills.
- Ability to write across different formats and tones of voice.
- Strong understanding of brand communication and consumer behaviour.
- Ability to work under tight deadlines and manage multiple projects.
- A portfolio showcasing
campaign-led/mainline work
is essential.

Good to Have
- Experience working on
TV commercia

📌 Copywriter - Mainline (Mumbai)
🏢 Schbang
📍 Mumbai