Infosware Private Limited, a subsidiary of Thinkbotic Technology Private Limited, is hiring passionate and result-driven professionals for the position of Digital Marketing Specialist. If you have expertise in SEO, PPC, and Social Media Marketing with international campaign experience, we would love to meet you.

Role & responsibilities :
- Develop and execute digital marketing strategies for international markets, including the UK, US, Dubai, and Australia.
- Plan, manage, and optimize Google Ads and Meta Ads campaigns to achieve lead generation, conversions, and ROI targets.
- Conduct keyword research, competitor analysis, audience research, and market analysis for PPC and SEO campaigns.
- Manage SEO, Local SEO, and Social Media Marketing (SMM) activities to improve online visibility and organic growth.
- Develop and implement footfall strategies to increase physical store visits and customer engagement.
- Monitor and optimize PPC campaigns based on CTR, CPC, CPL, conversion rate, ROAS,



and overall campaign performance.
- Create and manage social media strategies across relevant platforms based on target-market requirements.
- Prepare weekly/monthly performance reports and provide actionable insights to improve campaign results.
- Lead and coordinate the digital marketing team, ensuring timely execution of campaigns and assigned tasks.
- Stay updated with Google Ads, Meta Ads, SEO trends, algorithm updates, and international digital marketing practices.
- Collaborate with internal teams to align marketing campaigns with overall business and revenue objectives.
- Take ownership of campaign performance, identify growth opportunities, and implement data-driven improvements.

Preferred candidate profile :

PPC | SEO & Local SEO | SMM | Footfall Strategy | Google & Meta Ads | Team Management | Analytics & Reporting .

📌 Digital Marketing Specialist (Noida)
🏢 Thinkbotic Technology
📍 Noida