Key Responsibilities
1. Branding & Core Identity (50%)
- Brand Strategy & Consistency: Establish, maintain, and evolve visual brand guidelines across all channels. Ensure all design outputs align with brand positioning and tone.
- Marketing Collateral: Design high-quality marketing materials, including brochures, pitch decks, whitepapers, flyers, signage, event branding, and promotional merchandise.
- Product & Packaging Design: (If applicable) Help create or update product packaging, labels, inserts, and unboxing experiences.
- Corporate Identity: Develop brand assets like business cards, letterheads, email signatures, presentation templates, and internal brand communication materials.
- Rebranding & Campaign Assets: Collaborate on major brand campaigns, sub-brand launches, and conceptual visual storytelling.

2. Social Media & Digital Creatives (50%)
- Platform-Specific Designs: Create static posts, carousels, stories, banners, and ad creatives optimized for Instagram, LinkedIn, Facebook, X (Twitter), TikTok, Pinterest, and YouTube.
- Motion & Video Snippets: Create short GIFs,



basic motion graphics, video overlays, and animated reels to boost engagement on digital channels.
- Paid Media & Performance Creatives: Produce compelling visual assets for Meta, Google Display, and LinkedIn ads tailored to drive clicks, conversions, and target audience action.
- Content Strategy Collaboration: Work closely with the Content/Social Media team to brainstorm creative concepts, stay on top of design trends, and execute visual hooks.
- Performance Analysis: Adapt design approaches based on visual performance metrics, A/B testing results, and audience feedback.

Requirements & Qualifications
- Experience: 2–4+ years of qualified design experience (Agency or In-House).
- Portfolio: A strong, diverse portfolio showcasing both brand identity work (logo design, typography, style guides) and social media/digital marketing creatives.
- Technical Skills:
- Proficiency in Adobe Creat

📌 Graphic Designer (Goregaon)
🏢 Individual Consultant
📍 Goregaon