Job Type: Full-time
Experience: 1–3 years

About the Role

We are looking for an experienced and results-driven Digital Marketing Executive with 1–3 years of hands-on experience in digital marketing. The ideal candidate should have strong expertise in Google Ads, PPC, SEO, social media management, content posting, and digital marketing strategy.

This role is focused on planning and executing marketing strategies, managing campaigns, analyzing performance, and driving measurable growth across digital channels. The candidate should be comfortable taking ownership of campaigns and making data-driven decisions to improve performance.

Key Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan, launch, manage, and optimize Google Ads / Google AdWords campaigns across relevant campaign types.
- Manage PPC campaigns with a robust focus on lead generation, conversions, cost efficiency, and ROI.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.




- Monitor and optimize PPC metrics including CPC, CTR, CPA, conversion rates, ROAS, and overall campaign performance.
- Develop and implement comprehensive SEO strategies to improve organic rankings, website traffic, and visibility.
- Conduct on-page and off-page SEO activities, including keyword optimization, technical SEO coordination, content optimization, and link-building strategies.
- Manage the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
- Develop social media strategies and content calendars based on business and marketing objectives.
- Schedule and publish posts consistently across social media platforms.
- Coordinate with content, creative, and other internal teams to ensure timely execution of marketing campaigns. Graphic design is not a requirement for this role.
- Develop strategies for increasing brand awareness, engagement, website traffic, and qualified

📌 Digital Marketing Specialist (Delhi)
🏢 kan Universal
📍 Delhi