Role Goal
- To architect and oversee integrated content ecosystems that maintain a consistent brand voice across digital, social, print, and video touchpoints.
Key Responsibilities
- Mentorship: Lead a team of writers and strategists and help them achieve better results.
- 360° Strategy: Develop omnichannel content calendars and campaign narratives.
- Creative Execution: Write and edit high-impact copy for scripts, social media, website, SEO and ad campaigns.
- Brand Guardianship: Maintain style guides to ensure consistency across all platforms.
- Collaboration: Bridge the gap between strategy, design, and client stakeholders.
Top Requirements
- Versatility: Proven experience managing multi-platform campaigns.
- Adaptability: Ability to switch between B2B and B2C tones seamlessly.
- Strategic Mindset: Moving beyond “writing” to understanding business objectives.