Job Title:

Digital Marketing Specialist / Lead

Job Description:

Seeking a Digital Marketing Lead. The role involves analyzing digital marketing initiatives, identifying trends, deriving insights, and contributing to the strategic direction of marketing. The ideal candidate should have solid hands-on experience in managing multi-channel campaigns for B2C and/or B2B businesses, with a strong focus on lead generation, customer acquisition, brand visibility, conversions, and measurable ROI.

Key Responsibilities
- Develop, execute, and optimize integrated digital marketing campaigns across Paid Search, SEO, Social Media, Content Marketing, Display & Video Advertising, and Email Marketing.
- Manage and Optimize SEO strategies and content management to improve organic search rankings and increase website visibility.
- Conduct keyword research, competitor analysis,



and search performance reviews.
- Trends, SEMrush, Ahrefs, and other keyword research tools
- Identify growth opportunities and recommend strategies to improve lead generation, customer acquisition, engagement, and revenue.
- Manage campaign budgets and ensure marketing investments deliver measurable ROI.
- Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve conversions and reduce acquisition costs.
- Monitor organic search visibility and recommend actions to improve rankings and traffic.

📌 Digital Marketing Specialist (Hyderabad)
🏢 LN Pharmaceuticals
📍 Hyderabad