Company Description

Aaradhya Setu is a trusted platform that connects individuals with verified Pandits, sacred temples, and spiritual communities.The platform offers services such as online pooja, chadhava, live darshan, and daily devotionals, bridging the gap between individuals and their spiritual practices. Aaradhya Setu ensures access to spiritual experiences regardless of location, bringing the divine closer to everyone.The organization is dedicated to preserving and facilitating meaningful spiritual connections.

Role Description

The Performance Marketing Manager will oversee and execute digital marketing campaigns to drive user acquisition, engagement, and retention.

The role involves managing paid advertising channels, analyzing performance metrics, and optimizing strategies to achieve business goals. Collaboration with cross-functional teams and staying updated on marketing trends will be key.

Big Plus If You Have





Prior experience working with a faithtech or spiritual-tech platform. This role is built for you.

Qualifications

• End-to-end ownership of paid campaigns on Google Ads and Meta (Facebook & Instagram), driving traffic to our platform

• Plan, execute, and optimise campaigns for user acquisition, registrations, and puja / consultation bookings

• Manage budgets efficiently; continuously improve ROAS, CPA, and conversion rates on landing pages

• Define and execute creative campaigns including campaign concept, ad type, and full scripts across Google Search, Display, and Meta formats

• Build and test creative briefs; work closely with the design team to iterate on ad creatives and web landing pages

• Analyse campaign data and deliver actionable insights via weekly performance reports

📌 Performance Marketing Manager (Kolkata Metropolitan Area)
🏢 Aaradhya Setu
📍 Kolkata Metropolitan Area