Voice of Customer (Product Expertise)-*Construction & Earth Moving-* *LAPAM (Latin America, Asia Pacific & Middle East - Africa) region*

KEY RESPONSIBILITIES:

1. Data Collection and Synthesis
- Structured Market Research: Design and execute studies, including quantitative surveys (satisfaction, preferences) and qualitative methods (interviews, focus groups, on-site visits) to identify the key markets where infrastructure and urban development offer the highest growth potential for the group
- Voice of the Dealer Network: Partner with regional teams and dealers to gather feedback on customer needs, competitor activity, and challenges.
- Competitor Intelligence: Monitor rivals' product launches, technology, marketing, and customer feedback for benchmarking and strategy.
- Digital and Social Listening: Use digital tools to track unfiltered, real-time customer sentiment across social media and forums.
- Customer Complaints and Feedback Analysis: Analyze warranty claims, service records, and complaints with after-sales/service to identify product quality and recurring issues.

2.



Analysis and Insight Generation
- Segmentation Analysis: Grouping customers by application, location, and size to understand unique needs.
- Needs-Gap Analysis: Identifying discrepancies between customer needs and current product offerings to prioritize R&D; investments.
- Trend Forecasting: Monitoring macro trends (technology, regulation, economics) that could impact future customer needs.
- Persona Development: Creating detailed customer and user profiles to humanize the target audience for R&D; and product teams.

3. Strategic Recommendations and Influence
- R&D; Prioritization: Provides evidence-based recommendations on where R&D; should focus (features, current machines, next-gen tech).
- Product Roadmap: Works with product managers to align roadmaps with validated customer needs and market opportunities.
- Marketing Strategy: Gives the "why" behind purchases to help marketing craft effective mes

📌 Voice of Customer- Construction (Delhi)
🏢 MANITOU Group
📍 Delhi