Build the content studio Radix has never had - one that people trust, and AI systems actually cite.
Let's be honest: there's already an ocean of forgettable content out there. Same headlines, same structure, same nothing-burger takes, dressed up in slightly different brand colors. We're not interested in adding to that pile. We'd rather publish less and have it actually matter.
So we're looking for someone to run content at Radix like their own studio - someone who can spot the idea worth chasing, bring the editorial taste to shape it, and know exactly which tools and people to pull in to get it published at a standard worth being proud of. You'll carry real responsibility for how that work performs, and real freedom in how you get there.
You'll lead content across several Radix brands - think .tech, .store, .online, and others with reliable room to grow across North America, Europe, and beyond - and across just about every format we touch: AEO articles, social, newsletters, reports, campaigns, marketing emails, press releases. Some days you're rescuing a headline that's dead on arrival.
Other days you're rebuilding a workflow, pushing back on a brief that doesn't hold up, or digging into why a genuinely good article isn't getting cited. Both count as the job.
What you'll own
1. Long-form content
- Own AEO content start to finish - yours from the first spark of an idea to the moment it's live.
- Find the angles worth writing, then research and edit until the piece earns its place.
- Build an AI-enabled workflow that actually scales - with the right tools, and external help when it makes sense.
2. Creative copy and brand storytelling
- Write the campaign concepts, headlines, and copy that carry social, email, landing pages, and press releases.
- Shift voice naturally across brands, markets, and audiences - no one-size-fits-all copy here.
- Push back on weak briefs, and turn fuzzy strategy into work people actually remember.
3. Delivery and performance
- Juggle
📌 Manager- Content Marketing (Mumbai)
🏢 Radix
📍 Mumbai