Experience: 02 years
Timings: 11:30am to 8:30pm
Working days: Mon - Sat
Department: Digital Marketing

Overview:

As an Email Marketing Executive with 12 years of experience, you will be at the forefront of StarClinch digital engagement efforts leading the execution, innovation, and optimization of email and WhatsApp marketing strategies. Youll drive campaign performance using AI-powered insights, drip marketing tactics, and sharp audience targeting to boost engagement, conversion, and customer retention.

Key Responsibilities
Email & WhatsApp Campaign Execution: Strategize, build, and deploy high-performing email and WhatsApp campaigns from ideation and copywriting to HTML design, testing, and launch while ensuring alignment with brand standards and compliance regulations.

Drip Campaign Management: Design and manage automated drip sequences tailored to customer lifecycle stages including welcome flows, post-purchase engagement, reactivation, and loyalty triggers to increase retention and revenue.

AI-Driven Personalization:



Leverage AI tools and automation platforms to generate real-time personalization, predictive segmentation, and smart content delivery for increased engagement and performance lift.

Targeting & Segmentation: Create data-led, behavior-based audience segments to ensure campaigns are relevant, timely, and contextual. Use demographic, transactional, and web behavior data for micro-targeting.

Campaign Calendar Ownership: Maintain a well-structured campaign calendar aligned with marketing objectives, product launches, seasonal trends, and sales goals, while ensuring cohesive messaging across channels.

Creative & Content Collaboration: Partner with design and content teams to develop visually engaging, conversion-focused creatives that reinforce brand identity and drive action.

Journey & Frequency Optimization: Monitor and control message frequency and user journey flows to reduce fatigue, minimize churn, and improve long-term customer value.

Perf

📌 Email Marketing Executive (Okhla Phase II)
🏢 StarClinch
📍 Okhla Phase II